A$AP Rocky, Iggy Pop and Tyler, The Creator co-star in Gucci’s new men’s tailoring campaign, Life of a Rock Star, shot by Harmony Korine.

The Italian fashion house's creative director Alessandro Michele's vision was to 'create a strange, unexpected dialogue' in the ads, and he commented 'The result is a group campaign with three men who I believe had fun too. There is always this image of eccentricity, because they are in fact eccentric themselves. A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar'.